ecoTec Backpacks
Integrated Marketing Communications Outline
Objective: Appeal to Esteem by goodness and doing what is right for the environment.
Target Market: University Students
Frame of Reference: Backpacks
Positioning Statement: for University Students, ecoTec is the backpack that delivers the highest quality pack for the best price while reducing your carbon footprint.
Features and Benefits important to them: Eco friendly, Capacity
Key Messages: Eco Friendly , Great Value
Branding Strategy
Executive Team
Ad by Carol Greer
Logo by Erica Johns
Objective: Appeal to Esteem by goodness and doing what is right for the environment.
Target Market: University Students
Frame of Reference: Backpacks
Positioning Statement: for University Students, ecoTec is the backpack that delivers the highest quality pack for the best price while reducing your carbon footprint.
Features and Benefits important to them: Eco friendly, Capacity
Key Messages: Eco Friendly , Great Value
Branding Strategy
- Brand Functional Performance: Reduce carbon footprint
- Brand Personality: a young Owen Wilson
- Brand Essence: young, socially conscious, optimistic, intelligent
Executive Team
- Tabitha Atwood
- Carol Greer
- Erica Johns
Ad by Carol Greer
Logo by Erica Johns